Marketing is a product of data-driven resolution. Marketing of the past is distinguished, chiefly, by intuitive decision making, rather than statistical resolution. Marketing of the past was assuredly more art than science. Technological advances have transformed the intuitive into the strategic, by way of analytics or, science.
Data resides at the center of the modern marketing industry. When asking a marketing question, the more practical approach is to seek statistical information to aid in answering such questions. Due to the amount of digital data that society offers the marketing community, the technologies designed for marketing are boundless and aid in researching specific data.
The marketing culture has progressed into one scientific in nature due to the valuable information obtained by social media, credit card scanners, and websites, to name a few. This information, once made available, gives marketing experts awareness of consumer likes and dislikes.
The science behind understanding consumer wants and needs has become easier to determine as technology continues to evolve. By successfully, systematically observing, testing, and producing advanced insights into business outcomes, the marketing world is changing. Through data construction, applied science, and consequential action, effective capabilities become scientific.
Marketing is science because it involves reasoning and study. Through systematic data analysis and insights, businesses improve. Through new pathways and methods, market researchers are able to study and understand the numbers as well as the behaviors of consumers. Paying close attention to stimuli reactions, marketing researchers can understand and predict certain actions, which will allow businesses to think well into the future.
With data-directed results, researchers use confirmation bias to think objectively. By identifying, classifying, and clarifying possible consumers, analysts can pinpoint specific target audiences. With an open mind and clear ability to embrace other ideas, scientist and marketing researchers are able to apply new ideas to his or her own strategies.
Society’s need for technology and constant improvement has continued to advance. Through every account login, to every credit card swipe, new information is handed over to eager marketers waiting to find the perfect consumer insight. Through data and study, prediction and identification, science intertwines with the abilities of research teams. With a demand for supplies, civilization is in a constant state of excitement over the newest and most improved, pushing science and marketing closer together than ever. Marketing is science. There is still an element of intuition, but science embraces it more strongly.